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Most television researchers appreciated the value of color image transmission, with an early patent application in Russia in 1889 for a mechanically-scanned color system showing how early the importance of color was realized. John Logie Baird demonstrated the world's first color transmission on July 3, 1928, using scanning discs at the transmitting and receiving ends with three spirals of apertures, each spiral with filters of a different primary color; and three light sources at the receiving end, with a commutator to alternate their illumination.

Color television in the United States had a protracted history due to conflicting technical systems vying for approval by the Federal Communications Commission for commercial use. Mechanically scanned color television was demonstrated by Bell Laboratories in June 1929 using three complete systems of photoelectric cells, amplifiers, glow-tubes, and color filters, with a series of mirrors to superimpose the red, green, and blue images into one full color image.

In the electronically scanned era, the first color television demonstration was on February 5, 1940, when RCA privately showed to members of the FCC at the RCA plant in Camden, New Jersey, a television receiver producing images in color by electronic and optical means without moving mechanism. CBS began non-broadcast color experiments using film as early as August 28, 1940, and live cameras by November 12. The CBS "field sequential" color system was partly mechanical, with a disc made of red, blue, and green filters spinning inside the television camera at 1,200 rpm, and a similar disc spinning in synchronization in front of the cathode ray tube inside the receiver set. The RCA "dot sequential" color system had no moving parts, using a series of dichroic mirrors to separate and direct red, green, and blue light from the subject through three separate lenses into three scanning tubes, and electronic switching that allowed the tubes to send their signals in rotation, dot by dot. These signals were sorted by a second switching device in the receiver set and sent to red, green, and blue picture tubes, and combined by a second set of dichroic mirrors into a full color image.

The first field test (i.e., broadcast) of color television was by NBC (owned by RCA) on February 20, 1941. CBS began daily color field tests on June 1, 1941. These color systems were not compatible with existing black and white television sets, and as no color television sets were available to the public at this time, viewership of the color field tests was limited to RCA and CBS engineers and the invited press. The War Production Board halted the manufacture of television and radio equipment for civilian use from April 1, 1942 to October 1, 1945, limiting any opportunity to introduce color television to the general public.

The post-war development of color television was dominated by three systems competing for approval by the FCC as the U.S. color broadcasting standard: CBS's field sequential system, which was incompatible with existing black and white sets without an adaptor; RCA's dot sequential system, which in 1949 became compatible with existing black and white sets; and CTI's system (also incompatible with existing black and white sets), which used three camera lenses, behind which were color filters that produced red, green, and blue images side by side on a single scanning tube, and a receiver set that used lenses in front of the picture tube (which had sectors treated with different phosphorescent compounds to glow in red, green, or blue) to project these three side by side images into one combined picture on the viewing screen.

After a series of hearings beginning in September 1949, the FCC found the RCA and CTI systems fraught with technical problems, inaccurate color reproduction, and expensive equipment, and so formally approved the CBS system as the U.S. color broadcasting standard on October 11, 1950. An unsuccessful lawsuit by RCA delayed the world's first network color broadcast until June 25, 1951, when a musical variety special titled simply Premiere was shown over a network of five east coast CBS affiliates. Viewership was again extremely limited: the program could not be seen on black and white sets, and Variety estimated that only thirty prototype color receivers were available in the New York area. Regular color broadcasts began that same week with the daytime series The World Is Yours and Modern Homemakers.

While the CBS color broadcasting schedule gradually expanded to twelve hours per week (but never into prime time), and the color network expanded to eleven affiliates as far west as Chicago, its commercial success was doomed by the lack of color receivers necessary to watch the programs, the refusal of television manufacturers to create adaptor mechanisms for their existing black and white sets, and the unwillingness of advertisers to sponsor broadcasts seen by almost no one. In desperation, CBS bought a television manufacturer, and on September 20, 1951, production began on the first and only CBS color television model. But it was too little, too late. Only 200 sets had been shipped, and only 100 sold, when CBS pulled the plug on its color television system on October 20, 1951, and bought back all the CBS color sets it could to prevent law suits by disappointed customers.

Starting before CBS color even got on the air, the U.S. television industry, represented by the National Television System Committee, worked in 1950-1953 to develop a color system that was compatible with existing black and white sets and would pass FCC quality standards, with RCA developing the hardware elements. When CBS testified before Congress in March 1953 that it had no further plans for its own color system, the path was open for the NTSC to submit its petition for FCC approval in July 1953, which was granted in December. The first publicly announced experimental TV broadcast of a program using the NTSC-RCA "compatible color" system was an episode of NBC's Kukla, Fran and Ollie on August 30, 1953.

NBC made the first coast-to-coast color broadcast when it covered the Tournament of Roses Parade on January 1, 1954, with public demonstrations given across the United States on prototype color receivers. A few days later Admiral brought out the first commercially made color television set using the RCA standards, followed in March by RCA's own model. Television's first prime time network color series was The Marriage, a situation comedy broadcast live by NBC in the summer of 1954. NBC's anthology series Ford Theatre became the first color filmed series that October.

NBC was naturally at the forefront of color programming because its parent company RCA manufactured the most successful line of color sets in the 1950s. CBS and ABC, which were not affiliated with set manufacturers, and were not eager to promote their competitor's product, dragged their feet into color, with ABC delaying its first color series (The Flintstones and The Jetsons) until 1962. The Du Mont network, although it did have a television-manufacturing parent company, was in financial decline by 1954 and was dissolved two years later. Thus the relatively small amount of network color programming, combined with the high cost of color television sets, meant that as late as 1964 only 3.1 percent of television households in the U.S. had a color set. NBC provided the catalyst for rapid color expansion by announcing that its prime time schedule for fall 1965 would be almost entirely in color (the exception being I Dream of Jeannie). All three broadcast networks were airing full color prime time schedules by the 1966–67 broadcast season. But the number of color television sets sold in the U.S. did not exceed black and white sales until 1972, which was also the first year that more than fifty percent of television households in the U.S. had a color set.

In Mexico, Guillermo González Camarena (1917–1965), invented the early color television transmission system. He received patents for color television systems in 1940 (U.S. Patent 1942 (2296019), 1960 and 1962. The 1942 patent was for a mechanically scanned color filter adapter for an existing monochrome electronic transmission system.

In August 31, 1946 he sent his first color transmission from his lab in the offices of The Mexican League of Radio Experiments in Lucerna St. #1, in Mexico City. The video signal was transmitted at a frequency of 115 MHz. and the audio in the 40 metre band.

European color television was developed somewhat later and was hindered by a continuing division on technical standards. Having decided to adopt a higher-definition 625-line system for monochrome transmissions, with a lower frame rate but with a higher overall bandwidth, Europeans could not directly adopt the U.S. color standard, which was widely perceived as wanting anyway, because of its tint control problems. There was no urgency either, since there were still few sets overall and no commercial motivations, European television broadcasters being state-owned at the time.

As a consequence, although work on various color encoding systems started already in the 1950s, with the first SECAM patent being registered in 1956, many years had passed till the first broadcasts actually started in 1967. Unsatisfied with the performance of NTSC and of initial SECAM implementations, the Germans unveiled PAL (phase alternating line) in 1963, staying closer to NTSC but borrowing some ideas from SECAM. The French continued with SECAM, notably involving Russians in the development.

The first regular colour broadcasts in Europe were by BBC2 beginning on July 1, 1967, using PAL. Germans did their first broadcast in September (PAL), while the French in October (SECAM). PAL was eventually adopted by West Germany, the UK, Australia, New Zealand, much of Africa, Asia and South America, and most Western European countries except France.

In addition to France and Luxembourg, SECAM was adopted by Soviet Union, much of Eastern Europe, much of Africa and of the Middle East. Both systems broadcast on UHF frequencies, the VHF being used for legacy black and white, 405 lines in UK or 819 lines in France, till the beginning of the eighties.

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